Syft000

Creative agency. Brand, campaign, film.

Brand identities, campaign concepts and commercials. From the first idea to the final cut, one team carries it all the way through.

Start a brief
  • Vodafone, Uber, Cadillac and more
  • Identity to commercial in one place
  • Los Angeles, Cairo, Dubai
  • Software team in-house

What we do

Strategy, identity, campaign and production under one roof, so the idea that wins the pitch is the one that reaches the screen.

  • Brand identity

    Positioning, naming, voice and a visual system that holds together on every touchpoint, from the app icon to the billboard.

    • Strategy
    • Naming
    • Voice
    • Guidelines

  • Logos and visual systems

    Marks, type, colour and motion rules designed to survive real use: tiny, huge, animated, printed, in the dark.

    • Logo
    • Typography
    • Colour
    • Motion

  • Campaign concepts

    The big idea, the line, the world around it and the rollout plan across TV, outdoor, social and the feed.

    • Big idea
    • Key visual
    • Rollout
    • Social

  • Commercials and films

    Scripts, boards, direction and production for TV, cinema and online, from a 15-second cut to a brand film.

    • Script
    • Storyboard
    • Direction
    • Production

  • Content and social

    Always-on content, creator collaborations and thumbnail systems engineered to win attention in under a second.

    • Formats
    • Creators
    • Thumbnails
    • Shorts

  • Digital experiences

    Launch sites, interactive pieces and 3D worlds, built in-house with our software team at syft.la.

    • Websites
    • Launch pages
    • 3D
    • Interactive

Selected work

How we work

You see progress on real screens, not in status reports. Most projects have a first usable version in a few weeks and grow from there.

  1. 01

    Brief

    We listen, then write back what we heard: the audience, the ask and what a win looks like. No decks yet.

  2. 02

    Concept

    Three directions, each with a core idea, a key visual and the first line of the story. You pick one.

  3. 03

    Build up

    The chosen concept becomes a full system: identity, scripts, boards, production, every asset for every channel.

  4. 04

    Launch

    We deliver, adapt each piece to its platform and stay on to keep the campaign alive after day one.

About Syft

Syft is a creative agency with a software company inside it. We have shaped identities, campaigns and films for Vodafone, Uber, Cadillac, Mashreq and FaZe Clan, and for names from Nicki Minaj to Neymar Jr., working out of Los Angeles, Cairo and Dubai. When a concept needs a site, a product or an AI pipeline to come alive, our own developers build it. 

  • 01

    Concept first

    Every piece starts as an idea you can say in one line. Then we build it up.

  • 02

    Senior, hands-on

    The people in the room on day one write, direct and design the work.

  • 03

    Built, not just briefed

    Design, production and engineering sit together, so ideas ship whole.

Los Angeles | Cairo | Dubai
Software and automation: syft.la

Contact

A few lines about the brand and what it needs to do is enough. We reply within one business day, usually with a short call and a first point of view.

Emailinfo@syft.la

OfficesLos Angeles, Cairo and Dubai